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芭比娃娃与椰菜娃娃的人性化设计,使她们不仅仅是玩具,更是梦想、体验和交流的载体。芭比、椰菜的设计师们能够从目标用户的视角出发,发挥丰富的想象力,将人的需求的各个层面赋予这个载体,从而俘获了无数顾客的青睐,这给了我国玩具企业巨大的启示,研发者不能只是将目光聚焦在成本、技术质量等方面,应高度重视设计中应有的人性化诱因,才能走得长远。
The humanized design of Barbie dolls and broccoli dolls makes them not only toys but also carriers for dreams, experience and communication. Designers of Barbie and Broccoli can use the imagination from the perspective of the target users to give various aspects of human needs to this carrier, thus capturing the favor of countless customers, which has given us tremendous enlightenment for toy companies in China. The developer can’t just focus on cost, technical quality, etc. He should pay great attention to the humanistic incentives that should be in the design before he can go long-term.