如今,企业文化已经成为衡量和评价一个企业的重要标准之一,也是企业提升市场竞争力,产生社会与经济效益的重要软实力。如何基于卓越绩效模式,构建卓越的企业文化,打造知名度与影响力都是国际一流的企业,成为国内众多企业竞相发展的长远战略目标,本文旨在探讨基于卓越绩效模式下企业文化构建方面等问题,以期为企业的发展提供相关的理论依据。 Nowadays, corporate culture has become one of the important standards for measuring and evaluating an enterprise. It is also an important soft power for enterprises to enhance their market competitiveness and generate social and economic benefits. How to build an excellent corporate culture based on the model of high performance, to establish a world-class reputation and influence is a long-term strategic goal of many domestic enterprises competing for development. This paper aims to explore issues such as corporate culture building based on the model of high performance, , With a view to provide relevant theoretical basis for the development of enterprises.