中国零售业的病灶——供应商与零售商的不和

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前段时间福州惊现了“华榕事变”,供货商强行入主华榕超市,联合掌控因拖欠供货商货款而濒临破产的华榕超市集团,这可算是零售业中早已暗流涌动的工商不和的表面化,本应休戚与共却成为冰与火暗战的一次 Some time ago Fuzhou Jingxian “Huarong Incident,” suppliers forced Huarong supermarkets, joint control of the supplier due to arrears on the verge of bankruptcy Huarong supermarket group, which can be considered in the retail industry has long surges The superficial nature of business dissonance should have been a common battle between ice and fire
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本文分析了南京零售业目前所处的外部竞争环境和本身存在的诸多问题,并从营销战略的高度规划零售商业总体发展思路,以期改善和提高管理水平,从而从根本上提高企业的竞争能力