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随着人们物质生活水平的不断提高,乡村旅游作为一种趋向特色化,多样化,体验化的旅游方式,逐渐成为旅游发展的趋势。以陕西省凤县为研究对象,基于凤县乡村旅游的现状,运用SWOT分析方法对凤县乡村旅游的优势和劣势以及发展过程中面临的机遇和挑战进行分析,提出相应的对策建议,提高凤县乡村旅游的竞争力,促进其可持续发展。
With the constant improvement of people’s material life, rural tourism has gradually become a trend of tourism development as a kind of tourism characterized by diversification and diversification. Taking Fengxian County in Shaanxi Province as an example, based on the current situation of rural tourism in Fengxian County, this paper analyzes the advantages and disadvantages of rural tourism in Fengxian County and the opportunities and challenges it faces in the process of development by SWOT analysis and puts forward corresponding countermeasures and suggestions. County rural tourism competitiveness, promote its sustainable development.