论文部分内容阅读
从微软推出的号称“重新定义了人、软件和网络之间的体验关系”的XP(eXPerience)操作系统,到惠普公司提出的全面客户体验——TCE(TotalCustomer Experience),以及国内联想公司正在全力打造的“全面客户导向”的营销战略可以领略到,体验经济时代已经悄悄来临。其实体验经济(experienceeconomy)一词最早可追溯到美国未来学家阿尔文·托夫勒在1970年所写的《Future Shock》一书中,托夫勒在30年前就预言:经济发展在经历了产品经济、
From Microsoft’s “eXPerience” operating system, which claims to “redefining the experience relationship between people, software and networks”, to Microsoft’s comprehensive customer experience, Total Customer Experience (TCE), and domestic Lenovo Inc. The “total customer-oriented” marketing strategy that we are trying to build can be appreciated, and the era of experience economy has come quietly. In fact, the word “experience economy” can be traced back to the book “Future Shock” written by American futurist Alvin Toffler in 1970. Toffler predicted 30 years ago that economic development is experiencing The product economy,