期刊产业化是指在期刊编辑、出版、发行以及相关经营活动中,以市场需求为导向,按产业方式和规律组织出版及相关活动的一种办刊模式与管理方式。尽管经过改革开放30年的发展,期刊业已经取得了长足进步,但中国期刊事业的发展实际上仍然停留在初级阶段,而且走得很艰难。期刊事业实现定位的小众化和对象化,经营的规模化和集约化,转型的快速化和市场化,广告的个性化和全球化,就是期刊要产业化。 Periodical industrialization refers to a periodical publishing mode and management mode that is guided by market demand and organized and published according to the industrial mode and law in periodical editing, publishing, distribution and related business activities. Although the periodical industry has made great strides after 30 years of reform and opening up, the development of the periodical industry in China has actually remained at an early stage and has been going very hard. Periodicals to achieve niche and objectification, scale and intensification of operations, the rapid transformation and market transformation, advertising, personalization and globalization, is the journal to industrialization.