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当前,市场经济的大潮汹涌澎湃,优胜劣汰已成为企业生存发展的客观规律。CI战略在我国中原的一些商业、服务业、金融业启动实施,逐步为企业所接受,并显示强大生命力,获得显著的经济效益和社会效益。园林风景名胜事业由于长期受计划经济体制影响,阻碍行业发展的因素很多,使行业经济效益近年呈递减趋势,处于低谷状态。为实现园林风景名胜资源可持续利用,实现行业持续、稳定、健康发展,本文拟就园林风景名胜行业实施 CI 战略的功能
At present, the tide of market economy surges and the survival of the fittest has become an objective law of the survival and development of enterprises. CI strategy has been started in some commercial, service and financial industries in Central China and gradually accepted by enterprises. It shows great vitality and significant economic and social benefits. As a long-term affected by the planned economic system, there are many factors hindering the development of the industry. As a result, the economic efficiency of the industry has been declining in recent years and is at a low state. In order to realize the sustainable utilization of scenic spots and resources in the garden and realize the sustainable, steady and healthy development of the industry, this paper intends to implement the function of CI strategy in the scenic garden industry