无论是大数据的应用或移动营销,都在为用户提供更加便利,参与感更强的使用体验。这使得用户在品牌选择方式获得了更大的自主选择权,同时,值得企业思考的是,如何以消费者为中心,提高参与感从而实现营销。用户的主权正在回归随着媒体的不断变化,用户的聚合阵地也在不断迁徙,用户从门户迁徙到社交平台,现在又逐渐迁徙到各个社群,当前每个人都有一个或多个社群圈子,如各种兴趣群、产品群、工作群等等。随着移动互联网技术的 Whether big data applications or mobile marketing, are to provide users with more convenient, more participation in the use of experience. This allows users to choose the way the brand has gained greater discretion, at the same time, it is worth thinking about the enterprise, how to consumer-centric, to improve the sense of participation in order to achieve marketing. User Sovereignty is Returning As the media continues to evolve, users’ converging positions are also constantly migrating, with users migrating from portals to social platforms and now migrating to communities, each with one or more community circles , Such as all kinds of interest groups, product groups, work groups and so on. With mobile internet technology