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品牌的建立一直是中国轻纺城经久不衰的话题。早些年,虽然柯桥区的面料企业“防止被仿织”和“酒香不怕巷子深”的意识很浓,但不少企业的品牌建设缺乏实质性的突破。近几年,随着中国轻纺城的不断壮大和人们对品牌价值认知度的逐步提高,中国轻纺城已吹响了打造高端品牌、整体品牌的号角,面料企业自主创牌蔚然成风。
The establishment of the brand has always been an enduring topic for China Textile City. In earlier years, although Keqiao District, the fabric enterprises “to prevent imitation woven ” and “wine is not afraid of alley ” awareness is very strong, but many companies lack the substantive breakthrough brand building. In recent years, with the continuous growth of China Textile City and the gradual improvement of people’s awareness of brand value, China Textile City has sounded the horn to build high-end brands and overall brands.