论文部分内容阅读
2003年,航天员杨利伟作为太空的第一位中国访客,佩戴的是中国制造的“飞亚达”航天表,由此,“飞亚达”航天表成为世界上继“欧米茄”和“Fortis”后的第三只航天表；2005年10月12日,“飞亚达”航天表再次佩戴在“神六”两位飞行员费俊龙和聂海胜的手腕上。随着“飞亚达”手表的一热再热,人们普遍聚焦起“飞亚达”事件营销的高明之处,却没有发现“飞亚达”另一番功力：那就是进行价值创新,寻找手表行业的“蓝海”……
In 2003, astronaut Yang Liwei was the first Chinese visitor to space and was wearing a Chinese-made “FIYTA” spacecraft. As a result, the “FIYTA” spacecraft became the world’s second “Omega” and “Fortis” After the third spacecraft; October 12, 2005, “Fiyta” spacecraft once again worn on the “Shenzhou VI” pilot Fei Junlong and Nie Haisheng wrist. As the “FIYTA” watch a hot and hot, people generally focus on the “FIYTA” event marketing clever, but did not find another “FIYTA” another skill: that is, value innovation, looking for Blue Ocean in the watch industry ...