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以一档热门节目为基点,组合实现多屏传播,成为更有力覆盖消费者的理想选择。通过数字挖掘,广告主在广告评估领域也能取得重大突破。2013年,《爸爸去哪儿》可以称得上是湖南卫视最火的“现象级”节目——根据最新收视数据,《爸爸去哪儿》第十期在索福瑞城市网收视率第三次破5,达到5.67,市场份额达到22.99,均再次取得全国第一的佳绩,远高于其他综艺节目。与此同时,《爸爸去哪儿》在爱奇艺、PPS双平台播放量继续领先全网,短短两天第十期在爱奇艺的播放量就超过3000万,前十期的总播放量已接近3.5亿。
To a popular program as the base point, the combination of multi-screen transmission, a more effective coverage of consumers the ideal choice. Through digital mining, advertisers can make major breakthroughs in the field of advertising evaluation. According to the latest viewing data, “Where’s Dad Going” is the third most watched “Top Phenomenon” of Hunan Satellite TV in 2013 The second break 5, reaching 5.67, the market share of 22.99, are once again made the success of the country, far higher than other variety shows. At the same time, “Where is Daddy” in Ikki, PPS dual-platform playback continues to lead the whole network, just two days of the tenth period in Ikki’s play volume of more than 30 million, the first ten total play volume Nearly 350 million.