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厂家和经销商是不可分割的联合体,厂商联盟,优势互补,共同进步等理念逐步被现代企业接受,也逐步被经销商接受。然而对于更多的经销商而言,由于各种因素的限制,导致其自身经营的水平参差不齐。对于厂家来说,如何让经销商从小作坊走向正规化运作,培养持久的竞争力,就成了厂商双方获得双赢,共同提升业绩的最佳途径。本期,中国营销高手培育活动的指导教师针对某瓷砖品牌的经销商个案追踪,从战术的角度剖析厂家如何指导经销商成长,希望对您有所启迪。
Manufacturers and distributors are indivisible consortium, manufacturers alliances, complement each other, common progress and other concepts gradually accepted by modern enterprises, but also gradually accepted by dealers. However, for more dealers, due to various factors, resulting in uneven levels of their own management. For manufacturers, how to get dealers to formalize their operations from small workshops to cultivate lasting competitiveness has become the best way for both manufacturers to win-win and jointly improve their performance. In this issue, the tutor of China's marketing master nurturing activities tracked the dealer case of a ceramic tile brand, and analyzed how the manufacturers guide the dealer's growth from the tactical point of view, hoping to give some inspiration to you.