【摘 要】
：
相信对于广告人来说,对3B原则是再熟悉不过的:Beauty、Beast、Baby,3B已成为众广告不可或缺的重要元素。如果说广告中美女和动物的选用还受欣赏对象年龄层或者产品性质限制的
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相信对于广告人来说,对3B原则是再熟悉不过的:Beauty、Beast、Baby,3B已成为众广告不可或缺的重要元素。如果说广告中美女和动物的选用还受欣赏对象年龄层或者产品性质限制的话,可爱的婴儿则可谓无处不受用。无论是在儿童用品广告,还是非儿童用品广告;无论是在快消品广告,还是耐用品广告;无论是在平面广告,还是电视广告,总能发
Believe that for advertisers, the 3B principle is more familiar: Beauty, Beast, Baby, 3B has become an indispensable element of all advertising. If you say that the selection of beautiful women and animals in advertisements is also limited by the age of the target audience or the nature of the products, cute babies are ubiquitous. Whether it is advertising children’s products, or non-children’s products advertising; Whether it is fast food ads, or durables ads; Whether in print ads, or television ads, can always be made
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