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书籍的品质塑造成为当今书籍设计活动的主要内容和最终目的,而书籍品质的个性特征主要体现在书籍的形态上。书籍的形态品质成为书籍自身价值的重要体现,书籍的形态不单纯是一个简单的外形,而是能与读者产生感性交流的媒介。这就要求书籍的形态品质要与读者的综合品质或经历经验相适应,使书籍与读者之间能够产生相互理解、相互倾诉的信息交互状态。书籍的品质塑造方式主要是围绕读者的感性需求对书籍的外延信息加以有目的地强化,从而使读者产生“喜欢”的情感,满足读者在情感方面的需求。
The quality of books has become the main content and ultimate goal of today’s book design activities, while the individual character of book quality is mainly reflected in the form of books. The form quality of books has become an important manifestation of the value of books. The form of books is not simply a simple appearance, but a medium capable of generating emotional communication with the readers. This requires that the morphological quality of the books be adapted to the readers’ overall quality or experience, so that books and readers can have mutual understanding and mutual information interaction. The quality of books is mainly modeled on the reader’s emotional needs of the book extension information to be purposeful to strengthen, so that readers produce “like” emotions to meet the reader’s emotional needs.