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新闻单位内部管理核心是宣传报道质量管理。这项管理工作还能借鉴经济领域经常采用的量化管理手段,进行规范化、制度化地长期操作,促进宣传报道质量稳步提高,促进内部管理机制的改革创新。 建立量化质量评估体系 建立评估制度的构想来自新闻单位的改革实践。近几年来,许多新闻单位都采取了宣传质量管理量化考评措施,并且建立了相应的奖惩制度,形成了有效的管理机制。加强宣传质量管理的共同特点是: 一是注重对记者编辑采写稿件质量的考核;二是建立了评好稿
The core of the internal management of the news unit is the quality control of the publicity report. This management can also draw on the quantitative management methods frequently used in the economic field for standardization and long-term institutionalized operation, promote the steady improvement of the quality of the publicity and reporting reports, and promote the reform and innovation of the internal management mechanism. Establishing a Quantitative and Quality Assessment System The idea of establishing an assessment system came from the reform practice of news organizations. In recent years, many news organizations have taken measures to publicize the quantitative assessment of quality management, and established the reward and punishment system, forming an effective management mechanism. Strengthen publicity quality management common features are: First, pay attention to the quality of journalists editing and writing manuscripts; Second, the establishment of a good evaluation draft