我国“文化自觉”的思想逐步发展,在此时代背景下web游戏作为新兴的产业迅速的发展,而在发展的过程中对“文化自觉”产生了正负双方面的影响,笔者以设计伦理为解读视角,对于web游戏产业发展提出规范性的方法,此方法体系究其普适性也可成为一种新兴行业发展过程中的伦理范式,为社会发展回应文化自觉提供良性环境。 In our country, the idea of ​​“Cultural Consciousness” has been gradually developed. In this background, web games as a rapid development of new industries, and in the process of development have a positive or negative impact on “cultural consciousness.” From the perspective of design ethics, this paper proposes a normative method for the development of web game industry. The universality of this method system can also become an ethical paradigm in the development of new industries and provide a virtuous environment for social development to respond to cultural awareness.