“后书店”是相对于纯粹进行纸质书刊销售的“前书店”而言的新型书店模式。在后书店时代,实体书店发生了深刻的转变,彰显了人们审美追求的普遍提升,另一方面,创新型、文艺型的美学书店也对激发受众审美感受和积累审美经验有所裨益,两者呈相辅相成、互为因果的关系。本文主要就“后书店”对“美”的诠释作多角度的阐述,以期带给当代实体书店以创造性启示。 “Post Bookstore ” is a new bookstore mode relative to the “former bookstore” for purely paper book sales. In the post-bookshop era, the profound changes have taken place in the physical bookstores, highlighting the universal ascent of people’s pursuit of beauty. On the other hand, innovative and literary aesthetics bookstores are also beneficial to inspire the audience’s aesthetic experience and accumulate aesthetic experience, both Was complementary and mutually causal relationship. This article mainly elaborates the interpretations of “Post Bookstore ” to “Beauty ” in order to bring enlightenment to contemporary entity bookstores.