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门户、搜索、电子商务、社区论坛、博客、即时通迅、网络游戏、网络视频……短短十数年,在科技和商业双重力量的推动下,互联网不断颠覆人类的沟通与传播秩序,也在持续创造新的传播渠道和模式。我们着重指出的是,公共关系作为一种传播与沟通的模式和方法,网络媒体作为一种传播与沟通的平台和载体,两者因为一个天然契合的根本属性——双向、互动传播和沟通,在这个时代完美地邂逅了。
In just a few decades, driven by the dual power of technology and commerce, the Internet has constantly subverted the order of human communication and dissemination, Continue to create new channels and modes of communication. We stress that the public relations as a mode and method of communication and communication, the network media as a platform for communication and communication and carrier, both because of a natural fit of the fundamental attributes - two-way, interactive communication and communication, In this era a perfect encounter.