论文部分内容阅读
当今世界手表市场日趋饱和,各国手表工业的竞争也日趋激烈,可就在这样的情况下,日本的手表却在悄悄地蚕食瑞士手表的霸主地位。日本手表商经常夸耀的一个实例是:他们站在市场的制高点,成功地开发出了一种面向穆斯林的手表。这种手表里装有微电脑芯片,能够一天5次定时颂读古兰经,而且还装有磁针,无论走到哪里,磁针都能指向麦加的方向。这种手表在伊斯兰国家极为畅销。日本手表商成功的启示告诉我们:谁能占领市场的制高点,谁就把握住了市场竞争的主动权,从而驾驭市场,稳操市场竞争胜券。
As the watch market in the world is becoming increasingly saturated, the competition in the watch industry in various countries is becoming increasingly fierce. Under such circumstances, Japanese watches are quietly eroding the dominance of Swiss watches. One example that Japanese watchers often boast is: They stand at the commanding heights of the market and have successfully developed a watch for Muslims. This watch is equipped with a microcomputer chip that can read the Quran regularly, five times a day, and it also has a magnetic needle. Whenever you go, the magnetic needle can point in the direction of Mecca. This watch is extremely popular in Islamic countries. The successful revelation of Japanese watch merchants tells us: Whoever can occupy the commanding heights of the market will seize the initiative of market competition, thus controlling the market and striving to win market competition.