加拿大国土面积居世界第二,横跨6个时区,但它的国际影响力和国土面积有些不匹配。为此,不少加拿大人心里感觉不平。于是,一些聪明的商家就利用这一点,在营销过程中强调加拿大的国家和民族特色,吸引消费者。比如,一家啤酒公司以“我是加拿大人”为广告主题,在英国、法国等国安装了一种特制的啤酒贩卖机,机器是鲜红色的,上面印着 Canada ranks second in the world in terms of land area and crosses 6 time zones, but its international influence does not match its land area. To this end, many Canadians feel uneasy. As a result, some clever merchants have taken advantage of this by emphasizing Canada’s national and ethnic identity in marketing to attract consumers. For example, a beer company to “I am Canadian ” as the theme of the ad, in Britain, France and other countries to install a special beer vending machine, the machine is bright red, printed above