真理往往很简单。工业化时期的王者,销量是绝对的衡量指标。过去十年,在中国中高级轿车这一领域,日本汽车在销售和认知率方面颇有市场。轻量、节油、精致,这是日本车在过去十年给中国消费者印象最深的几个关键词。身为中国近邻,原本可以占据更多市场份额的日本汽车工业,却因为忽视中国市场而丧失了一些机会。 The truth is often very simple. King of the industrialization period, sales are the absolute measure. In the past ten years, in the field of China’s high-class cars, Japanese cars have quite a market in sales and recognition rates. Lightweight, fuel-efficient and sophisticated, these are the few words Japanese cars have impressed the Chinese consumers over the past decade. As a Chinese neighbor, the Japanese auto industry, which could have gained more market share, has lost some opportunities by ignoring the Chinese market.