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近年来随着安阳市的知名度不断提高,当地的旅游产业也因此得到空前的发展。随着旅游资源的不断开发,游客的数量也不断增多。但大多数到过安阳的游客,因为本地缺乏相应的系列旅游产品提供,只能空手而归,而无法保留深刻、持久的印象。所以,具有当地文化特色旅游产品的开发就成为当务之急。而旅游产品开发的技术重点,则是以殷商文化形象的视觉传达为主的设计内容。此类项目设计开发的过程,既能充分发挥地域优势,又可传播优秀的传统文化,并由此来带动当地一系列相关产业的共同发展。
In recent years, with the continuous improvement of the popularity of Anyang City, the local tourism industry has enjoyed unprecedented growth. With the continuous development of tourism resources, the number of tourists is also increasing. However, most tourists who have visited Anyang can not retain a profound and lasting impression because they lack the corresponding series of travel products locally. Therefore, the development of tourism products with local cultural characteristics has become a top priority. The technical focus of tourism product development is based on the visual communication of Shang culture. The design and development process of such projects not only gives full play to the geographical advantages but also spreads the excellent traditional culture and thus leads to the common development of a series of related local industries.