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本文运用文献资料法、比较研究法等方法,以我国现阶段体育娱乐业为研究对象,分析其发展现状、趋势以及问题,从而为我国体育娱乐业的发展提出建议。研究结果是我国体育娱乐业是具有巨大发展潜力的朝阳产业,但存在过度商业化和发展低俗化的问题,需要采取必要的措施来解决这些问题,从而促进体育娱乐业更好更快更健康地发展。
This article uses the methods of literature and data, comparative research and other methods to take the sports and entertainment industry in our country as the research object, analyzes its development status, trends and problems, and puts forward suggestions for the development of sports and entertainment industry in China. The result is that the sports entertainment industry in our country is a sunrise industry with great potential for development. However, there is a problem of over-commercialization and vulgarization. Necessary measures need to be taken to solve these problems so as to promote a better, faster, healthier development of.