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本文在全面阐述了服务营销科学相关理论的同时,运用SWOT分析法对公司的现状进行了诊断,并就河北联通的服务营销策略提出了自己的见解。经过较为深入并紧密结合企业运营实践特点的研究,作者将服务营销理论与河北联通公司的实际运营进行了有机的结合。作者以服务营销科学理论为依据,以河北联通公司做为我国电信业的代表,以河北电信业市场为研究的客观环境,取得了一定的研究成果,给以服务营销为主要营销策略的电信企业在市场中的运营提供了有益的参考。
This paper comprehensively expounds the relevant theory of service marketing science, at the same time, it uses SWOT to diagnose the status quo of the company, and puts forward its own opinion on service marketing strategy of Hebei Unicom. After a more in-depth and closely combined with the characteristics of business operations research, the author of service marketing theory and the actual operation of Hebei Unicom conducted an organic combination. Based on the theory of service marketing science and taking Hebei Unicom as the representative of telecom industry in our country and the objective environment of Hebei telecom industry market, the author has made some achievements in research. The telecom enterprises, whose service marketing is the main marketing strategy, In the operation of the market provides a useful reference.