历史的事后解释往往会堕落成为对当事人的一种矫情粉饰。事实上,更多的时候企业都是在大雾迷蒙里随机地操作并在偶然的命运摆布下迈出无知者无畏的脚步,而事后,则会信誓旦旦地将当年的突围解释为是目标明确的长征壮举。国内家电业蜚声已久的TCL通过大规模收购在IT领域的扩张,-直被众人所瞩目。一来是因为IT业者对TCL这样的多少有些“土气”的家电企业,能否顺利进入IT这个“高端”领域始终报有怀疑和观望的态度;二来也是因为李东生及其TCL的众多豪迈举措也着实有其惊蛰震伏的力度。但无论怎样,TCL的跨产业横向扩张及本文中介绍的其众多的或成功、或失败的购并操作案例都会给人们以有益的启发;虽然,我们并未从这几个并行展现的案例中还原出什么原初就成熟无比的宏伟战略构想。 Post-expectations of history tend to degenerate into a kind of stilettos for the parties. In fact, more often than not, companies are operating in the fog, randomly and arbitrarily, and taking the opportunity of an ignorant fearless step, and afterwards, they will swear to interpret the breakthrough as a clear target. Long March feat. The long-awaited TCL of the domestic household appliance industry has been attracting attention by large-scale acquisitions in the IT field. The first reason is that IT companies are so skeptical and wait-and-see attitudes about how much “precious” appliance companies such as TCL can smoothly enter the IT “high-end” field; secondly, Li Dongsheng and his TCL Many heroic measures also have their shocking intensity. But no matter what, TCL’s cross-industry horizontal expansion and its numerous or successful or unsuccessful mergers and acquisitions cases described in this article will give people useful inspiration; although we have not recovered from these parallel cases. What is the grand strategic idea that was originally mature?