日前,业界认为国产手机中赢利能力最强的科健手机首先在上海启动了“五星耀神州”巡演。实际就是科健2001年新品推广的这个活动,经由电通设计的“花里胡哨”的广告表演,推出了科健今年以K100为代表的5款新品。有意思的是,就在科健首选上海隆重推出新机之前,近期大做信息家电文章的TCL选择了五岳之首泰山,发布了5款新品。TCL选择泰山本来就让人产生联想,何况其相关负责人放言,今年年底,做到国 Recently, the industry believes that the most profitable Kejian mobile phone made in domestic mobile phones first launched the “Five Stars China” tour in Shanghai. Actually this is Kejian’s promotion of new products in 2001, and through the advertising performance of “Fancy Horror” designed by Dentsu, five new products that Kejian represented this year with K100 were introduced. Interestingly, just before Kejian first introduced a new machine in Shanghai, TCL, who recently made a great deal of information on home appliances, chose Taishan, the first of Wuyue, to publish five new products. TCL chose Taishan to have an association, let alone its responsible person, saying that by the end of this year, the country will