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本文结合我国奢侈品消费现状及消费特征,对中国的奢侈品市场进行了较为深入的分析解读,并总结出适合中国企业营销活动的启示信息。
In this paper, the status of luxury goods consumption and consumption characteristics of China’s luxury market in China conducted a more in-depth analysis and interpretation, and summed up for the Chinese business marketing inspiration information.