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网络事件营销,是事件营销在新媒体发展的趋势下自然诞生的一种营销手段,它是企业以网络为平台,通过精心策划、实施的,促使公众主动传播相关信息,并引发传统媒体关注,形成舆论热点的营销传播活动。网络事件营销可达到加强公众与企业联系,提高企业知名度、美誉度、塑造企业良好的形象,最终达到促销商品的目的。“互联网总统”奥巴马如果你第一次听到人说:“我要在互联网上通过网络营销来竞选美国总统。”你一定会大笑,并断定此人是个疯子,将之当成
Network event marketing is a kind of marketing method that event marketing naturally emerges under the trend of new media development. It is a network of enterprises as a platform through careful planning and implementation, prompting the public to take the initiative to disseminate relevant information and trigger the traditional media attention, Formation of hot media marketing communications activities. Network event marketing can be achieved to strengthen the public and business contacts, improve corporate reputation, reputation, shaping a good corporate image, and ultimately achieve the purpose of promotional goods. “President of the Internet ” Obama If you first heard people say: “I want to run for the U.S. president via Internet marketing on the Internet. ” You must have laughed and concluded that this person is a madman, as a