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随着信息化时代的来临,人们的生活水平有了大幅度的提高,各种各样的新型媒体不断涌现,新媒体的格局正在不断地改变,其中,最具有代表性的便是互联网、手机等。由于受到新媒体环境的影响,广播、电视等传统媒体受到了巨大的冲击,成为目前人们最为关注的问题之一。本文就新媒体环境下广播电视新闻的生存与发展进行简要的分析与探讨,并提出有效的解决策略。
With the advent of the information age, people’s living standard has been greatly improved, a variety of new media continue to emerge, the pattern of new media is constantly changing, of which the most representative is the Internet, mobile phones Wait. Due to the impact of the new media environment, traditional media, such as radio and television, have been hit hard and become one of the issues that people are most concerned about at present. This article briefly analyzes and discusses the survival and development of radio and television news in the new media environment and puts forward effective solutions.