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随着经济全球化的发展,关于品牌的竞争越来越激烈,品牌设计成为当今的瞩目热点。黑龙江省品牌数量多但名牌少的冲突现状,促使其走上了品牌设计产业化探索道路。黑龙江品牌设计产业化将沿着以本地优势为基础,市场为主导,人才、科技、文化为动力,在求异创新的追求下实现经济效益与社会效益双赢的道路摸索发展。文章通过区域优势与品牌定位分析,然后进一步从资源配置、人才、科技、文创、市场等方面提出几点建议。
With the development of economic globalization, the brand competition has become increasingly fierce, and brand design has become a hot spot in the world today. Heilongjiang Province, a large number of brands but less brand-name conflict status, prompting it embarked on the road of brand design and industrialization. Heilongjiang brand design and industrialization will be based on the local advantages as the foundation, the market as the leading, talent, science and technology, culture as the driving force, in the pursuit of innovation and innovation to achieve a win-win economic and social benefits of the road to explore development. Through the analysis of regional advantages and brand positioning, the article further puts forward some suggestions on resources allocation, talents, science and technology, culture and innovation, and markets.