有人说,大千世界,无不包装。大到宇宙是星系的包装,小到瓜皮是瓜瓤的包装——商品要包装才能销售,明星要包装才能登台亮相,而“包装包装”也成为了一种具有特殊意义的用语。这其中不乏褒贬之争。如今的包装设计不再仅仅是为了保护商品,促销商品,按一定技术方法而采取容器、材料及辅助物等的总称。它已经对人们的社会生活、价值观念、经济文化产生了影响。尤其在可持续发展的呼声下,包装设计面临着再思考的问题。 Some people say that the world without exception, all packaging. As far as the universe is the packaging of galaxies, as small as the melon is the melon’s packaging - the goods to be packaged to sell, the star to be packaged in order to debut, and “packaging ” has become a special term. There is no lack of praise and disagreement among them. Today’s packaging design is no longer just for the protection of goods, promotional goods, according to certain technical methods to take containers, materials and ancillary materials in general. It has had an impact on people’s social life, values, economy and culture. Especially in the voice of sustainable development, packaging design is facing the problem of rethinking.