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随着大众创业、万众创新时代的到来,互联网金融以其高效、普惠的特性越来越受到那些较难从银行获得贷款的小微企业以及创业者的欢迎,作为互联网金融重要分支的互联网股权众筹也呈井喷式发展,但在其发展过程中,问题也逐渐显现。目前国内股权众筹创业成功案例少,融资成功率仅为30%。文章从股权众筹平台及创业者的角度出发,通过构建二项logistic回归模型,找出影响大众参与股权众筹的重要因素并对其进行排序,以提高股权众筹融资成功率,并对众筹平台及创业者提出相关建议及对策。
With the mass entrepreneurship and the arrival of a new era of innovation, Internet finance is increasingly welcomed by small and micro-enterprises and entrepreneurs who are more and more difficult to obtain loans from banks due to their high efficiency and inclusiveness. Internet equity as an important branch of Internet finance Crowdfunding has also been a spurt of development, but in the course of its development, the problem has gradually emerged. At present, there are few successful crowdfunding cases in China, and the success rate of financing is only 30%. From the perspective of equity crowdfunding platform and entrepreneurship, this article constructs two logistic regression models to find and rank the important factors that affect public participation in crowdfunding, in order to improve the success rate of equity crowdfunding financing, Raise platforms and entrepreneurs to make relevant suggestions and countermeasures.