日本市场包装设计的第一印象“传统与现代”两式并存,现代式包装彰显日本当今都市生活主流民众的消费心态追逐时尚、开放和崇洋;而传统式包装则是反映了日本人对本民族传统文化精神依恋的情结。日本包装中文字符号设计的独特性给人们留在了耳目一新的感觉,本文重点分析原研哉包装中文字符号的风格特点,以及文字符号如何体现鲜明的民族特色。 Japanese market, the first impression of packaging design “traditional and modern ” two types of coexistence, modern packaging highlights Japan’s mainstream urban consumer lifestyles of the current consumer chasing fashion, open and worship; and traditional packaging reflects the Japanese on the Complex of spiritual attachment to ethnic traditional culture. The uniqueness of the Chinese character design in Japanese packaging gives people a refreshing feeling. This article focuses on the stylistic features of the original Japanese character packaging and the distinctive ethnic characteristics of the text symbol.