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李锦记将在全国开设22家自营店到6月30日前,李锦记将在全国22个省会城市开设22家直营店。第一批22家直营店投资超过亿元,将成为融合物流、服务、传播于一体的全方位业务平台。广东南方李锦记是香港李锦记在内地的独资子公司,以蚝油和酱油起家,于1992年切入中药保健品业,近年进入个人护理、护肤等日化领域。在开设直营店之前,南方李锦记的产品推广、销售、服务都是通过专卖店实行的,这家公司在全国共有2000多家专卖店,这些专卖店都是通过加盟的方式与南方李锦记合作的,双方无产权关系。
Lee Kum Kee will open 22 self-operated stores across the country to June 30, Lee Kum Kee will open 22 outlets in 22 capital cities across the country. The first batch of 22 direct investment stores more than 100 million yuan, will be integrated logistics, services, communications in one of the omni-directional business platform. Southern Guangdong Lee Kum Kee is a Hong Kong-based Lee Kum Kee wholly-owned subsidiary in the Mainland, starting with oyster sauce and soy sauce, in 1992 into the Chinese health care industry, in recent years into personal care, skin care and other fields. Before the establishment of direct sales stores, South Lee Kum Kee’s product promotion, sales and service are implemented through the store, the company in the country a total of more than 2,000 stores, these stores are joined by the South Lee Kum Kee cooperation The two sides have no property rights.