在人人可成为自媒体的时代,利用社交群体平台,网红和网红经济已经逐渐受到越来越多人们的关注。品牌传播逐渐进入网红化时代,网红产业、网红品牌的发展也面临诸多问题和挑战,网红经济的发展前景及其可持续发展问题亟待解决。 In an era where everyone can become a self-media, using the social group platform, the reticulation and reticulation economy have gradually attracted more and more attention. Brand communication has gradually entered the era of network reddening. The development of network red industry and network red brand also faces many problems and challenges. The development prospect of the network red economy and its sustainable development issues need to be solved urgently.