从深圳大学1985年开设国内第一个公共关系专业算起,我国高等院校公共关系专业教育已走过了十年历程。十年来,相继开办公共关系专业的各类高等院校已有百余所。 开办公共关系专业的各院校,这些年都在办学中做了可贵的探索。但是,由于开办专业的时间尚短,许多院校的主要精力不得不放在上马、开课这些应急的教学工作方面,还没有来得及把搞好专业建设做为中心环节。因此,我国高等院校公共关系专业教育的发展,就总体说来主要表现为数量的扩展,办学方式在相当大程度上属于粗放式办学。 为了适应经济、社会发展对公 Since Shenzhen University opened the first major public relations specialty in China in 1985, the public relations professional education of colleges and universities in China has gone through a decade’s course. Over the past decade, more than 100 institutes of higher learning have been set up in the public relations profession in succession. All colleges and universities that specialize in public relations have done valuable explorations in running schools these years. However, due to the short time of starting a major, the main energies of many colleges and universities have to be put on the stage of commencement of teaching and emergency education. Therefore, it has not yet had time to improve professional construction as a key link. Therefore, the development of the public relations professional education in higher education institutions in our country mainly expresses the quantity expansion as a whole. The way of running schools belongs to extensive running education to a large extent. In order to meet the economic and social development of the public