中国的电视媒介市场利润空间主要体现在节目市场、广告收入、网络电视和资本运营等方面,无论是电视台还是相关服务机构,抑或行业外投资者都在寻找属于自己的那一块奶酪。从长远来看,投资网络电视将是大势所趋;对于行业外投资者来说,要想分得巨大的广告市场,投资广告代理公司是途径之一,通过购买上市传媒公司的股票也是最直接的投资捷径。 China’s television media market profit margins are mainly reflected in the program market, advertising revenue, Internet TV and capital operation, etc., whether it is television or related service agencies, or outside investors are looking for their own piece of cheese. In the long run, investing in network TV will be the trend; For outside investors, in order to share a huge advertising market, one of the ways to invest in advertising agency, through the purchase of listed media company’s stock is the most direct investment shortcut.