中专语文应用文教学中,把广告知识作为了必修内容。在今天的商品经济社会,广告已成为人们了解商品、激发购买商品欲望的重要形式。自从有了商品生产与商品交换,广告在奴隶社会时期就已随之产生。“广告”一词,源于拉丁语Adrettee,含义为“注意”、“诱导”,并以通告、公布等形式出现。美国广告主协会给其下的定义是:“广告是付费的大众传播,其最终目的为传递情报,变化人们对于广告商品之态度,诱发其行动而使广告主得到利益。”广告随着历史时期的不同,具有不同的形式,特别是随着商品经济的发展,新的广告形式也在不断出现。纵览中外古代广告主要有以下几种形式: In secondary school language teaching, the advertising knowledge as a compulsory content. In today’s commodity economy, advertising has become an important form of people’s desire to understand and stimulate the purchase of goods. Since the production of goods and the exchange of goods, advertising has been ensuing in slave society. The term “advertisement” originates from Latin Adrettee, meaning “attention”, “induction” and appears in the form of announcements, announcements and the like. The American Association of Advertisers defines it as: “Advertising is a paid mass media whose ultimate purpose is to deliver intelligence, change people’s attitudes toward advertising goods, and induce their actions to benefit advertisers.” Advertising With historical periods Different forms, especially with the development of commodity economy, new forms of advertising are also emerging. Overview of ancient and modern Chinese advertising mainly in the following forms: