论文部分内容阅读
V:广告主应该如何理解他们与网络社区之间的关系? Greg:为在线媒体CarDomain工作的好处在于,每天的大部分时间都花在在线会员身上。这使我们可以看到他们提交的一些个性化的产品、与他们沟通、并且聆听他们对我们网站的建议。为何这种关系对于网络社区之外的每一方来说也很重要呢?这是因为它们令在线媒体深刻地洞察到会员们的个性和需求;对明智的广告主来说,理解这些关系的是网络推广活动成功,以及与消费者建立有意义关联的关键。
V: How should advertisers understand their relationship with online communities? Greg: The benefits of working for online media, CarDomain, lie in spending most of the day online with online members. This allowed us to see some of the personalized products they submitted, talk to them and listen to their suggestions for our site. Why is this relationship important to everybody outside the online community because it gives the online media insight into the personality and needs of its members and for the wise advertiser to understand these relationships The success of online marketing campaigns and the key to building meaningful connections with consumers.