在人们的思想价值取向日趋多元化、精神生活追求日益个性化的当下,对图书这种“滋补”、“消遣”与“愉悦”诸种功能兼备的特殊性商品的需求,也因个体之不同而千差万别。为了顺应市场的新变化,满足芸芸受众的各种要求,出版界紧密跟踪、积极研究读者阅读心理的新萌动,图书市场取向的新趋势,多方谋划,力求迎头赶上,多掘几桶金,遂使图书市场种类激增,形式各异,给人以“万紫千红总是春”的光景与欣慰。然而,追新逐异、花样百出的成功者固然较多,而认准目标、持之以恒创事业的新“守株待兔”者亦复不少,且也收获良多。这方面的范例,当推中外经典名著的长盛不衰,衍生不断,读者的持续 At the moment when people’s ideological value orientation is increasingly diversified and the pursuit of spiritual life is becoming more and more individualized, the demand for special products with various functions such as “tonic”, “pastime” and “pleasure” , But also because of the different individuals vary widely. In order to meet the new changes in the market and meet the various demands of various audiences, the publishing industry closely tracks the readers’ reading psychology, vigorously studies the new trend of reading psychology and the trend of the book market. It plans to seek ways to catch up with each other and tap more pots of gold. Book market surge in the types of different forms, giving people “always colorful ” of the scene and happy. However, there are many successful people who are chasing after new ones and those with many tricks. However, those who look for their own goals and who constantly create new businesses are also getting better and better. Examples in this regard, when promoting the classics of both Chinese and foreign classics, are constantly evolving and the readers continue