在市场经济条件下,企业将无可选择地面对激烈的市场竞争。这种竞争已不仅反映在产品、服务质量、经营、管理体制等方面,而且引伸到更高的层次——企业文化。企业文化是企业在追求自身发展的过程中形成的有个性的群体意识,是企业在生产经营活动中创造的、具有本企业特色的物质财富和精神财富的总和。其中包括企业目标、企业制度、企业环境等。企业作为市场的主体,为求得自身的生存和发展, Under the conditions of a market economy, companies will have no choice to face fierce market competition. This kind of competition has not only been reflected in products, service quality, operations, management systems, etc., but also extended to a higher level - corporate culture. Corporate culture is the individualized group consciousness formed in the process of pursuing its own development. It is the sum of the material wealth and spiritual wealth created by the company in its production and operation activities and with its own characteristics. Including corporate goals, corporate systems, corporate environment and so on. As the main body of the market, the enterprise seeks for its own survival and development.