在移动互联渐成主流的当下,生活服务线上化当是不二的趋势。可趋势与现实往往二元背离,在此进程中,探路的业者们经常陷入online与offline两头的硬骨头都要啃的困境。怎一个苦逼了得!多有评论家唱衰生活服务题材,可这抵挡不住探路者们前赴后继的热情。滚滚洪流中,如何避开那重重的陷阱?战略方向又在哪里? In the mobile Internet has become the mainstream of the moment, living services online is the only trend. The trends and reality are often divorced from the binary. In this process, Pathfinder practitioners often fall into the predicament of bones on both online and offline. How hard to force one! Many critics sing bad life service theme, but this could not withstand the Pathfinder who went after the enthusiasm. Rolling waves, how to avoid that numerous traps? Strategic direction and where?