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文中对市场营销专业实践能力培养过程中存在的:1、存在大部分学生和教师,对于实践能力的认识程度、重视程度不够;2、实践教学教师人数较少、师资力量不足,实践教学师资比重较低;3、实践教学课程体系滞后;4、经费投入不足、实习基地缺乏;5、相关制度不健全。五个方面的问题展开了分析,并提出了对策,希望对于本科院校应用型本科院校市场营销专业学生实践能力培养有所帮助。随着经济的发展,就业形势日渐严峻,就业问题成为当
There are many students and teachers in our country who have the practical ability to practice in marketing. 1, Most students and teachers do not know enough about practice ability, and the degree of importance is not enough. 2, The number of practical teaching teachers is less, the teachers’ power is insufficient, the proportion of practical teaching teachers Lower; 3, lagging behind in practice teaching system; 4, lack of funds, lack of internship base; 5, the relevant system is not perfect. Five aspects of the problem launched an analysis and proposed countermeasures, hoping for practical undergraduate education in applied undergraduate colleges and universities practical ability to help. With the economic development, the employment situation is becoming more and more serious, and the employment problem becomes a problem