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近来似乎有愈来愈多跨国企业把贩卖特许经营权看作是扩展自身商标知名度的一种低风险途径。一些情况下,公司批准若干产品采用其商标名称,不仅有助于引起不同社会阶层的注意,还会增加对特定消费者的吸引力。
It seems that more and more multinationals have recently seen trafficking in franchises as a low-risk way of expanding their brand awareness. In some cases, companies approve the use of their brand names for certain products not only to arouse the attention of different segments of society, but also to increase appeal to particular consumers.