本文从沟通的对象、原则及具体实施三个方面分析危机管理的沟通艺术,指出企业在处理危机时,要注意运用沟通艺术。通过确定合适的沟通对象,遵循相应的沟通原则,在此基础之上实施沟通,使其成为化解危机的一个有效手段,企业就能从孕育着成功种子的危机中收获成功。 This article analyzes the communication art of crisis management from three aspects: the object of communication, the principle and the concrete implementation, and points out that when dealing with the crisis, the enterprise should pay attention to the use of communication art. By identifying the right communication partners, following the principles of communication, and communicating on the basis of this, making it an effective instrument for resolving crises, companies can reap success from crises that bred the seeds of success.