从现象上看,红壹佰的管理者遇到的实际上是一个常见的问题:某个竞争对手的产品靠价格低影响了本企业产品的销售。为了夺回失去的市场,管理者面临着是否需要降价来应对竞争的问题。降价反击的方式无外乎两种:第一种方式是把现有产品价格降到和竞争对手同等的水平;第二 From a phenomenal point of view, the managers of the Red One hundred are actually experiencing a common problem: the products of a competitor depend on the price and affect the sales of the products of the enterprise. In order to regain the lost market, managers face the issue of whether it needs to cut prices to deal with competition. There are two ways to counteract the price cuts: the first is to reduce the prices of existing products to the same level as the competitors; the second