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市场定位,是企业根据消费者的需要和自身的状况,分析自己与部分对手在目标市场上占有的地位,为企业的产品确定一个有利的竞争位置和制定一套详细的市场营销策略,有效地实现目标市场营销策略,塑造与众不同的特殊形象,从而最终占领市场,战胜竞争对手,提高企业市场营销的经济效益。 一、抢占空位策略 企业在分析市场竞争形势与消费者需求后,发现有竞争的空白位置或消费者没有被满足的需求,以最快的速度开发、生产,迅速开拓和占领市场。
Market positioning is based on the needs of consumers and their own situation, analyzes their position in the target market and their opponents, determines a favorable competitive position for the company’s products, and formulates a set of detailed marketing strategies. Achieve target marketing strategies and create a distinctive image that will ultimately capture the market, beat competitors, and increase the economic efficiency of corporate marketing. First, to seize the space strategy After analyzing the market competition situation and consumer demand, the company found that there is a gap in the competition or the consumer is not satisfied with the demand, the fastest speed of development, production, rapid expansion and occupation of the market.