自媒体时代开启了平民的话语权,使公众从客体变为主体,这一定程度上会推动公众政治参与的进程,相应政府在网络治理中带来一些挑战。探讨在“自媒体”时代下如何避免政府陷入“塔西佗陷阱”的同时,政府也应以自身的主动变革来适应新的时代。 Since the media era, civilians’ right to speak has been opened up and the public has been transformed from the subject to the subject. This will, to some extent, promote the process of public political participation and the corresponding government will bring some challenges in network governance. While discussing how to prevent the government from falling into the trap of “Tacitus” under the “self-media” era, the government should adapt itself to the new era with its own initiative.