是阴谋还是阳谋——“飞歌风波”始末

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古城南京为我国最大的空调集散地,以致空调市场年年有精彩的商战好“戏”。今年5月,又到空调旺销时,上演的第一出好“戏”便是“飞歌风波”。1“飞歌”空调为安徽合肥一家中日合资的空调生产厂家生产,据称也是世界空调名牌。不过,欲与“三洋”、“日立”相比,其名声在中国人的心目中还相差一截。再加上这家生产“飞歌”空调的中日合资企业涉足中国空调市场太晚,至今尚未列入我国空调生产厂家10强之列。开拓市场成了“飞歌”的当务之急。依照日本的经销模式,该厂选中南京交家电(集团)总公司为其南京及苏南地区的总代理。南京交家电(集团)总公司为南京空调经销“四大家族”之一,名列全国批发企业第12强。去年该公司销售“飞歌”空调5000台,为“飞歌”立足南京、挺进苏南立下了汗马功劳,成为“飞歌”空调的全国销售冠军。厂商关系非常融洽。为拓展“飞歌”的销售量,扩展市场占有率,雄心勃勃的南京交家电(集团)总公司今年一举从厂家进了2万台飞歌空调,且基本付清了近1亿元的货款。正因此,也获得了厂家在全国的最低供货价。 The ancient city of Nanjing is China’s largest air-conditioning distribution center, so that the air-conditioning market has a wonderful business warfare every year. In May of this year, when the air-conditioner was sold well, the first “show” that was staged was “Feige Disturbance.” 1 “Feige” air-conditioner is a Sino-Japanese joint-venture air-conditioning manufacturer in Hefei, Anhui, and is also known as the world’s air-conditioning brand. However, compared with “Sanyo” and “Hitachi,” its reputation is still different in the eyes of the Chinese people. In addition, this Sino-Japanese joint venture that produced “Feige” air-conditioners was involved in the Chinese air-conditioning market too late. It has not yet been included in China’s top 10 air-conditioning manufacturers. The development of the market has become a top priority for “flying songs.” In accordance with the Japanese distribution model, the factory selected Nanjing Jiaojia Household Electrical Appliances (Group) Corporation as its general agent in Nanjing and southern Jiangsu. Nanjing Jiaojia Home Appliances (Group) Corporation is one of the “Four Big Family” of Nanjing Air Conditioning Distribution Co., Ltd. and ranked the 12th among wholesale companies in China. Last year, the company sold 5,000 units of “Feige” air-conditioners, which made a great contribution to “Feige” based in Nanjing and advanced to South Jiangsu, and became the national sales champion of “Feige” air-conditioning. The relationship between manufacturers is very harmonious. In order to expand the sales volume of “Feige” and expand the market share, the ambitious Nanjing Jiaojia Household Electrical Appliances (Group) Corporation imported 20,000 units of Feige air conditioners from manufacturers this year, and basically paid for nearly RMB 100 million in purchases. . As a result, it also obtained the lowest supplier price in the country.
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