微信拥有广大的用户群且具有传统媒体不具备的特点,家用空调产品具有其特殊性,可以开通微信公众号,利用“朋友圈”、“红包”、“优惠券”、“附近的人”、“摇一摇”、“漂流瓶”及开微店等功能拓宽家用空调的营销渠道,实现便宜、便捷、精准、有效的营销。 WeChat owns a large user base and has the characteristics of traditional media does not have, the characteristics of household air-conditioning products, you can open the WeChat public number, the use of “friends circle”, “red envelope”, “coupons” “Shake ”, “shake ”, “drift bottles ” and open micro-shop and other functions to expand the marketing channels for home air conditioners, to achieve cheap, convenient, accurate and effective marketing.